Head of Market Strategy
New role – Head of Market Strategy – Quantitative Research & Strategy
- Leeds or London, 2 days a week in the office
- Salary up to £90k
We are working with one of the fastest growing award-winning independent consultancies in the UK. They specialise in behaviour led insights across brand, communications and market strategy. Their expertise spans a broad range of sectors including media, financial services, retail, FMCG and travel. Some clients are Netflix, Waitrose, Arla, Hyundai and others.
Recent projects have seen them understand the changing habits of holidaymakers, how beauty brands can create immersive experiences outside of the store, how brands are ready to engage with menopause, how to remove unconscious bias from product testing and much more.
They are looking for a Head of Market Strategy who will lead their strategy offering and work closely with the head of Brand Strategy and Head of Comms strategy. This role will see you involved in developing insights solutions and provide advice to clients on market sizing, pricing, segmentation, audience understanding and product positioning.
We are looking for a commercially minded Director who will engage effectively with clients to deliver those large-scale, complex quant studies. Any interest or knowledge in Behavioural Science and use of generative AI is a bonus.
It’s a rare opportunity to make your mark in a new role and be a real expert at a respected, innovative and successful business.