Age-friendly employment
ENI has signed the Age-friendly Employer Pledge and committed to practical action.
What the pledge meansInclusive hiring
Who gets seen.
Who gets hired.
A better insight profession reflects the people it seeks to understand. We work to remove barriers at every stage of recruitment.
Our focus today
Experience has
never mattered more.
SIGn · Silver Insights Generation
Our current focus is age inclusion. SIGn challenges ageism in insight and gives older professionals a stronger voice in the profession.
The group advocates for older generations to be represented in research, analytics and the workforce.
Every hundred in insight
is missing nineteen.
In the UK workforce, 22 in every 100 people are over 55. In insight, SIGn reports 3. That is nineteen places of experience the profession goes without.
Source: SIGn, Silver Insights GenerationCommitment made visible.
Partnerships and practical action keep inclusion connected to everyday recruitment.
Read our Impact report
Inclusive recruitment
ENI partners with Includability and works to make hiring more inclusive across insight.
Talk about your hiring
Mental health
Consultants receive Mental Health First Aid training through MHFA England.
About MHFA EnglandMore than
a job title.
A CV screen sees the label. A consultant who knows the work looks at what someone has done, and what they could do.
- First glanceCareer gap, 2019–2022.Second lookCared for a parent. Kept a 400-person panel running from home.
- First glanceNo research degree.Second lookGeography graduate. Taught themself R to map footfall for a food bank.
- First glanceAged 58.Second lookSaw three recessions arrive in the data before they reached the headlines.
- First glanceSpelling errors on CV.Second lookDyslexic. Thinks in pictures. Sees the pattern before the table does.
Illustrative examples, not real candidates.
Make each stage of hiring fairer.
Four places to remove avoidable barriers, with a guide for each.
Brief
Define the skills the work needs, not a familiar title or qualification, and consider career changers, apprenticeships and other entry routes.
Inclusive hiring guideAdvert
Review the job description for avoidable barriers, and say how candidates can ask for adjustments.
Writing inclusive job adsInterview
Agree job-related criteria before you meet anyone, assess transferable skills against the work, and train the people deciding.
Why scorecards helpOnboarding
Offer appropriate adjustments from the first day and keep checking they still work.
Neurodiverse employees
Explore the thinking.
Age and experience
Older, wiser professionals are essential in the AI age
Liz Norman reflects on why human wisdom, critical context, and years of market intuition matter more than ever as AI transforms insight.
Age inclusion
Ageism: under the EDI radar
Why overlooking mature research talent weakens insight teams, and how the profession can address systemic bias.