Guide · Careers
Writing a CV for an insight role
How to write a clear CV for an insight role: what to include, how to show your contribution and what to check before you send it.
Your CV should make it easy to understand what you have done, what you can contribute and why the role interests you. Use the job description to choose the experience and skills that deserve the most space.
Start with the essentials
Include your name, email address and phone number. A short personal statement can introduce the experience, skills and interests most relevant to the role. Your full street address is optional.
Show your contribution
List your work experience with the most recent role first. Describe what you did, the projects you supported and the results you can explain. Make your own contribution clear, rather than relying on a list of responsibilities.
Give more detail to recent, relevant work and shorten older experience that adds less to this application. Be accurate about your role and achievements; you should be comfortable discussing anything you include.
If you are starting out
You can draw on university projects, placements, part-time work and volunteering as well as paid research roles. Explain the question or task, what you contributed and what you learned or produced.
Include relevant research or analysis experience: for example, collecting information, working with data or presenting findings. Show why insight, market research or analytics interests you, especially if you are entering the profession from another field.
Choose useful supporting detail
Include relevant skills, qualifications and achievements. Give more detail where your education or training directly supports the role. Hobbies are optional; include them if they add something you want to discuss.
Keep referee contact details off the CV and provide them when requested. Leave photographs out.
Make it easy to read
Use clear headings, consistent formatting and direct language. Choose words that explain what you did, such as analysed, organised or presented.
There is no fixed length. Keep it focused, but do not remove useful evidence simply to reach a particular length.
Check the version you send
Check your contact details, dates, spelling and links. Ask someone to read the CV if that would help, and make sure the most relevant experience is easy to find.
Before sending it, check that this version reflects the role you are applying for.
Next steps
Browse current roles, strengthen your LinkedIn profile or explore routes in the Career map. If you are starting out, read how to find your first job in insight.
