Associate Director – Qualitative Research

• Associate Director – Qualitative Insights & Semiotics 
• London | Hybrid
• 12 month Mat Cover role 
• 60,000 – £70,000 + benefits

We’re hiring an Associate Director to join a boutique insight consultancy known for blending behavioural science, qualitative research and design thinking to help major brands innovate and grow.

This is a senior, hands-on role for an experienced qualitative leader who loves getting under the skin of human behaviour and shaping insight that drives real-world decisions. You’ll lead studies end-to-end, guide clients with confidence, and help turn rich insight into clear, strategic direction.

What you’ll be doing:

• Leading qualitative projects from design to delivery
• Applying design thinking, semiotics and creative approaches to insight
• Moderating high-level groups and interviews
• Partnering closely with senior clients and stakeholders
• Mentoring junior team members and raising the quality bar

What we’re looking for:

• Strong qualitative agency experience at senior level
• Confident client lead and trusted advisor
• Deep interest in design, human behaviour and decision-making
• Strategic thinker who can turn insight into action
• Curious, collaborative, and comfortable shaping ideas

This is a great opportunity to step into a influential role within a growing consultancy working across a wide range of sectors and global brands.

🔸 Please apply for next steps. We encourage applications from individuals of all backgrounds and actively seek to embrace diversity across age, gender identity, sexual orientation, disability, race, religion, and sex.

For successful applicants, a recruitment consultant will be in touch via email to schedule a briefing call. We will explain the role in more detail and share the company details before creating a formal application.

Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted.