The 2018 Asia Research Consumer Insight Stakeholder Survey
Asia Research each year take a look at the state of the research & insight industry in Asia. This year’s report shows generally an optimistic outlook, with most expecting an increased rate of change.
It would be interesting to see how the answers would compare if the survey was conducted elsewhere. Particularly interesting is the difference between the answers given by clients and research agencies, when it comes to selling new approaches and why research projects aren’t commissioned.