Resources
Check out our work, explore latest news and get to grips with industry insights in our resources portal.
What’s in a name?
Market Research, Insight, Business Intelligence? Which name best identifies the industry as a whole? In an attempt to define itself, the industry has oscillated between names. The end result being very few are aware of exactly what the industry offers in its entirety not only externally, but internally. The large…
ESOMAR Conference Talk
Come and hear Liz talk at the ESOMAR congress on the 29th of Sept in Dublin. What do we need to do to make our industry a more attractive place to work? Be proud and shout about what a great industry we are, encourage more companies to take on grads…
Researchers Don’t Get Recognition like in Other Industries
This is the fifth in a series of discussions addressing the issue of why there are so few young people in the market research industry. In this discussion, Jack Ramsay and Eliza Wood Lyndorff of VisionsLive Online Qualitative Research chat to Liz Norman, an ex market researcher and now the…
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